There’s a part of golf that’s measured in microns, not yards. A world where steel meets soul. Where a fraction of a degree at impact means everything.

This is the world Logan Olson decided to inhabit — not because he thought it would make him rich, but because it felt right. And for the last decade, Olson has been quietly forging some of the most beautiful putters on earth, one spark at a time.

And then TaylorMade came calling.

A Kid With a Mill

Born in Spokane, Washington, Logan Olson grew up with the usual obsessions of a golf kid — the game, the gear, the endless pursuit of the perfect roll. But while most teenage golfers were dreaming of the Tour, Olson was dreaming in metal.

As a teenager, he spent countless hours in his family’s garage, teaching himself machining and design. Even after school, he’d be reading machine manuals, studying CAD software, or experimenting on a lathe, learning how to shape raw blocks of steel into something precise and elegant.

By 18, he was making his first putter heads. It wasn’t enough to simply have a putter that worked — it had to be perfect. And it had to be his.

The Birth of Olson Manufacturing

In 2017, Olson officially launched Olson Manufacturing. The company began as a one-man custom putter shop in Spokane. The timing was perfect: the boutique putter world was booming. Brands like Tyson Lamb, Lamb Crafted, and Logan Olson’s shop were building cult followings online.

What set Olson apart was an aesthetic that blended clean, modern lines with traditional craftsmanship. His putters had an almost architectural presence — bold shoulders, elegant top lines, intricate sole engravings.

But Olson wasn’t simply chasing beauty. His machining tolerances were as tight as any in the industry. His metal choices — including carbon steel, stainless, copper, and bronze — reflected a deep understanding of feel and performance.

Word spread. Olson’s work began commanding prices well into the thousands. Lead times stretched into months. Forums like GolfWRX were flooded with photos of Olson’s creations, treated almost like art pieces.

In 2019, Golf Digest singled Olson out as one of the top young craftsmen in golf equipment, praising his designs and passion for precision.

The TaylorMade Courtship

Olson’s rise did not go unnoticed. Over the past several years, TaylorMade has shown an appetite for acquiring boutique talent and technologies to expand its premium offerings.

According to TaylorMade’s public statements, conversations with Olson had been happening for some time. In late 2023, it was announced that TaylorMade had acquired Olson Manufacturing. Logan Olson officially joined the TaylorMade team as Principal Putter Designer.

The news caught many in the industry by surprise. Olson had been a symbol of independent craftsmanship — a young artisan who built a business entirely from scratch. But the deal made sense on both sides. For Olson, it meant access to resources, R&D, and the chance to see his designs in the hands of more golfers worldwide. For TaylorMade, it meant bringing in a designer whose work was both technically superb and visually distinctive.

Details of the acquisition were not publicly disclosed. But it’s clear TaylorMade intends to keep Olson’s aesthetic DNA alive.

In a January 2024 press release, Olson said:

“My goal has always been to design putters that perform as beautifully as they look. Joining TaylorMade allows me to push that vision even further — exploring new materials, new technologies, and working with an incredible team.”

The Olson Influence

Since the acquisition, speculation has buzzed in the golf equipment world. Will TaylorMade launch a high-end Olson line? Will his signature machining and engraving style appear in a retail product?

In early prototypes and social media glimpses from TaylorMade’s team, subtle hints of Olson’s design language are already visible — sharp toplines, clean cavities, fine sole engravings.

Some purists fear the boutique magic might be diluted by mass production. Others see it as the inevitable evolution of the craft: the artisan meets the machine, and both come out better for it.

The Artisan’s Path

If there’s one truth in Logan Olson’s story, it’s that talent finds a way. A teenager in Spokane, teaching himself machining from scraps, has ended up as the design brain behind one of the biggest brands in golf.

In recent interviews, Olson has reflected on how the workshop became his escape — a place where he could lose himself for hours, driven by the challenge of turning raw steel into something that felt alive.

“I just wanted to make something that was mine. It wasn’t about money. It was about the idea that you could hold a piece of steel and know every cut, every curve, every choice that went into it.”

For Olson, the mission hasn’t changed. It’s still about chasing that perfect piece of steel. Only now, the stage is bigger. The lights are brighter. And somewhere down the fairway, a new generation of golfers might be rolling putts with a little piece of Logan Olson’s soul behind every stroke.